Always striving for a set design that is cutting-edge in an industry that sews it’s salts on what is next and hip, Chanel unveiled its collection in Paris’ Grand Palais, with its ceilings of glass allowing a suspension of space between the runway and the sky. The runway’s aircraft ceiling mood lighting reflected the interior cabin of the new Boeing 787 Dreamliner. The set design was sleek, streamlined and ultra-modern in its look when viewed from above; Pan Am of the past meets Star Trek: The Next Generation.
Chanel channeled retro Pan Am stewardess when being young, beautiful and a stewardess was the epitome of hip, cool and glamorous, as they circled the globe, effortlessly drinking cool cocktails out of uniform at only the finest establishments in the City of Light. The Chanel spring collection empowered the vision of the multi-lingual stewardess who traveled the world, one glamourous trip after another.